Legal

Privacy Policy

Last updated: September 2026

Overview

Altitude Group ("we", "us", "our") provides managed agentic product development services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, book a call with us, or engage our services.

By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our website or services.

Information we collect

Information you provide directly: when you book a roadmap acceleration call, contact us, or engage our services, we may collect your name, email address, company name, job title, phone number, and any details you share about your product, team, or project.

Information collected automatically: when you visit our website, we may collect standard technical data such as IP address, browser type and version, device type, pages visited, time spent on pages, and referring URLs. This helps us understand how the site is used and improve it.

Communications: if you contact us by email or through a scheduling platform such as Cal.com, we retain the content of those communications and any associated metadata.

How we use your information

We use the information we collect to:

Respond to enquiries and schedule and run discovery or roadmap calls;

Provide, operate, and improve our services and website;

Send information you have requested, including proposals, service updates, and (where you have opted in) occasional updates about our work;

Assess whether we are a good fit to work together and prepare relevant materials;

Meet legal, regulatory, and contractual obligations.

We do not sell your personal information, and we do not use it for third-party advertising.

Legal bases for processing

Where applicable law requires a legal basis for processing personal information, we rely on: your consent (for example, when you opt in to marketing communications); performance of a contract (when we provide services to you or take steps at your request before entering a contract); our legitimate interests in operating and improving our business; and compliance with legal obligations.

Sharing and disclosure

We share personal information only with trusted service providers who help us operate our business — for example, website hosting, scheduling tools (such as Cal.com), email delivery, and analytics providers. These providers process information on our behalf under contractual confidentiality and security obligations.

We may also disclose information where required by law, regulation, or legal process, or to protect the rights, property, or safety of Altitude Group, our clients, or others. If we are involved in a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction, subject to this policy.

International transfers

Our service providers may process information in countries other than the one in which you live. Where information is transferred internationally, we take steps to ensure an adequate level of protection, such as relying on standard contractual clauses or equivalent safeguards.

Data retention

We retain personal information for as long as necessary to fulfil the purposes described in this policy, to comply with legal and accounting obligations, and to resolve disputes. Enquiry and call records are typically retained for up to 24 months unless a client relationship exists, in which case records are kept for the duration of the engagement plus the period required by law.

Security

We use commercially reasonable technical and organisational measures designed to protect personal information from unauthorised access, disclosure, alteration, and destruction. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your rights

Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, delete, or restrict its use, the right to object to processing, the right to data portability, and the right to withdraw consent at any time.

To exercise any of these rights, contact us using the details below. We will respond within the timeframe required by applicable law. You may also have the right to lodge a complaint with your local data protection authority.

Cookies and analytics

Our website may use cookies and similar technologies to operate the site, remember preferences, and understand usage patterns. You can control cookies through your browser settings; disabling some cookies may affect how the site functions.

Children

Our services are directed at businesses and are not intended for children under 16. We do not knowingly collect personal information from children.

Changes to this policy

We may update this Privacy Policy from time to time. The current version will always be posted on this page with the date of the latest revision. Material changes will be highlighted on the website where appropriate.

Contact us

If you have questions about this Privacy Policy or how we handle your personal information, contact us at the email address published on our website, or book a call through our scheduling page.